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What is The Strategy of Everything?

The Strategy of Everything Methodology

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Master the 4 Essential Strategic Skills

Strategy fails when it’s vague, misaligned, or too complex to act on. The Strategy of Everything fixes that—by teaching four essential skills that make strategic thinking clearer, faster, and easier to execute.


Whether you're a founder, marketer, or team leader, this system helps you move from fuzzy plans to focused action.

Explore the 4 Skills That Make Strategy Simple

The 4 Essential Strategic Skills

1

Goal Setting & Task Alignment

Help your team stay focused and accountable. Use the Hierarchy of Goals to break big ambitions into clear daily actions.

Explore the Hierarchy of Goals
2

Identifying Risks & Opportunities

Uncover what might go wrong and what could go brilliantly right. Map risks and upside so you can move with confidence.

Explore the Risk & Opportunity Map
4

Leveraging Unfair Advantages

Double down on what makes you (or your team) uniquely powerful. Use your edge to win where others can't.

Reflect with the Advantage Mirror

Oh hi,

I'm Dave

I’m a strategist and innovator passionate about helping businesses and individuals succeed. As the creator of The Strategy of Everything, I specialize in simplifying complex challenges into clear strategies that drive growth and long-term impact.

With expertise in business strategy, marketing, and leadership, I’m committed to helping entrepreneurs, innovators and change makers uplevel their strategic thinking skills so they can navigate their unique paths with confidence and purpose.

I’d love to hear about your business or project.

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The Book Coming 2026

The Strategy of Everything is a guide to uplevelling your strategic thinking skills so you can create and communicate strategies better. The book dives deep into the 4 Essential Skills and the tools that you can use to develop them. Full of stories from unexpected places like National Bobsledding Champions, Food Network Chefs and Sportscentre Anchors, TSOE brings fresh insights you can apply right away. Plus it’s hilarious.

Watch & Listen to The Podcast

The Strategy of Everything podcast is a collection of interviews with the most interesting people we can find. Each one shares their journey and strategic learnings from their world. From entrepreneurs to beer brewers to rodeo clowns, TSOE podcast gathers amazing stories and insights that you can apply from every walk of life.

 
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Listen on SpotifyWatch on YouTube
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Speaking Events

Dave is an experienced keynote speaker and event host. A former TedX Organizer, he knows how to tell a story and bring his unique mix of humour and insights to your event, show or podcast.

Connect About Speaking Opportunities

READY TO PUT STRATEGY TO WORK FOR YOUR BUSINESS?

Let’s talk about how we can help you apply the tools, train your team, or shape a strategy built for your next big move. Whether you're looking to improve team alignment, de-risk a launch, or just need a sounding board, you’re in the right place.