Developing strategies can often feel overwhelming or complex. Teams can spend countless hours developing them, just to start the work and immediately stray from them or even worse, realize they just don’t make sense in reality. The Strategy of Everything was created to simplify the process and help marketers, founders, and business strategists develop or extract valuable insights from anything. This methodology provides a comprehensive yet flexible framework that can be used to develop, execute, and adapt strategies for any mission. It’s not about following a rigid path—it's about empowering you to solve strategic problems in a way that aligns with your unique circumstances.
At its core, The Strategy of Everything is a modular system that allows you to start with any tool based on the problem you're trying to solve. Whether you're setting goals, navigating constraints, assessing risks, or uncovering strengths, the tools work individually and collectively to guide you through the strategic journey. The methodology offers a structured approach to strategy while maintaining the flexibility to address specific challenges at any stage of the process.
The process can be followed linearly for those who prefer a step-by-step path:
Alternatively, the tools can be used in any order, depending on the immediate needs. For instance, if you're struggling with alignment, you can start with the Hierarchy of Goals. If you need to assess external factors, begin with the Constraint Map.
This modular system ensures you can adapt to changing conditions, extract insights from various situations, and simplify strategic planning in a way that fits your goals. By bringing together practical tools and a dynamic process, The Strategy of Everything turns strategy from an abstract concept into a clear, actionable plan that can evolve as you do.
The Strategy of Everything features a suite of tools designed to simplify strategic planning and adapt to various challenges. Each tool plays a specific role in the process but can also be used independently based on your immediate needs. The linear process ties these tools together into a step-by-step framework, guiding you from defining your goals to evaluating and refining your strategy.
The first step is to Set and Align Goals by using tools like the Hierarchy of Goals and Mission Statement Builder. This involves setting a clear mission and breaking down the vision into strategic, tactical, and actionable steps. The Hierarchy of Goals connects long-term aspirations with day-to-day actions, ensuring alignment across all levels. As an example let’s say you want to launch a fitness app. This might start with a vision of building a fitness app that you sell to Nike for a billion dollars. The Hierarchy of Goals will help define a mission to make fitness accessible at home, with goals that include launching the app, acquiring initial users, and scaling features based on user feedback.
Next you need to Understand Constraints and Characters by identifying the rules, limitations, and key players impacting your mission. Using the Constraint Map and Character Mapping, you can uncover the written and unwritten constraints as well as the stakeholders who can influence the outcome. For the fitness app, constraints could include a limited budget and data privacy laws, while characters may involve users, competitors, and potential partners like fitness influencers who could help promote the app.
In the third step, Assess Risks and Opportunities by evaluating potential challenges and emerging opportunities, using the Risks & Opportunity Map. Categorize the risks by known, hidden, or wildcard risks, and assess their likelihood and impact. This helps you understand which risks and opportunities are the most likely to happen and have the biggest impact, allowing you to build strategies to take advantage of opportunities or to de-risk the potential dangers. For example, the fitness app might face risks such as user churn or competitors entering the market, while opportunities could arise through partnerships with fitness equipment companies or by tapping into the growing demand for virtual fitness experiences.
The fourth stage is to Uncover Your Unfair Advantage by reflecting on your strengths, experiences, and values. The Advantage Mirror will help you articulate what sets you apart and guide your strategy to leverage this edge. In the fitness app scenario, the founder’s reputation as a fitness influencer can be a significant advantage, providing built-in marketing reach and industry credibility that differentiates the app from its competitors.
Finally, Evaluate, Adjust, and Adapt by continuously observing outcomes, gathering feedback, and revisiting your strategy with tools like Evaluation Cards and the Guide to Revisiting Maps. This ensures that the strategy remains aligned with the mission and adapts as needed based on new information. For the fitness app, user feedback after launch could highlight the need for more beginner-friendly content, leading to adjustments such as adding introductory workout routines or tweaking marketing strategies to appeal to a broader audience.
The Hierarchy of Goals is a solution designed to connect the dots between high-level aspirations and day-to-day actions. It provides a structured approach to breaking down broad visions into manageable, actionable steps, ensuring that all levels of the organization are aligned with the mission. This approach not only helps leadership assess the relevance and impact of tasks but also empowers frontline workers to push back on distractions and prioritize what truly matters.
The process begins with defining the Mission/Vision (5-10+ Years), which represents the ultimate objective. For a fitness app, this might be to become the leading platform for at-home fitness. Next, Strategic Goals (3-5 Years) are set to bridge the gap between the long-term vision and more specific targets, such as reaching a million active users. Then, Mid-term Objectives (1-3 Years) break down strategic goals further, focusing on key initiatives like launching the app and gathering user feedback.
The next level, Tactical Goals (Quarterly/Yearly), outlines short-term actions that directly support mid-term objectives. This may involve developing specific app features, securing partnerships, or running targeted marketing campaigns. Finally, Tasks & Projects (Monthly/Weekly) are the concrete actions taken to achieve tactical goals, such as conducting user interviews, managing social media content, or completing design sprints.
By following this hierarchical structure, the Hierarchy of Goals ensures that every task contributes to the broader mission, enabling teams to maintain focus, adapt plans as needed, and maximize impact. This alignment also fosters a culture of accountability, where employees can assess their work against strategic objectives and leadership can efficiently monitor progress.
For example, in the case of the fitness app, constraints could involve budget limitations, data privacy laws, or user expectations for free content versus paid features. Characters might include regulatory bodies, fitness influencers who could become partners, and competitors who pose potential threats. By mapping these elements, the Constraint Map helps the team understand the playing field, anticipate challenges, and adapt the strategy to navigate limitations effectively.
Having a clear understanding of constraints and characters ensures that your strategic decisions account for potential barriers and leverage supportive factors, making your plan more robust and adaptable. This process prevents surprises down the road and allows for proactive adjustments, keeping the strategy aligned with the overall mission.
A practical use case is evaluating decisions by comparing the risks and opportunities of different options. For instance, when deciding whether to pursue a partnership with a well-known fitness influencer versus developing a new app feature, the Risks & Opportunity Map can help assess which option offers greater upside with manageable risks and evaluate possible downsides, such as budget constraints for the partnership or development delays. Using the Risk & Opportunity Cards to guide meaningful conversations, your team can dig deeper into the unknown and hidden risks
By continuously assessing risks and opportunities, teams can adapt their strategies to the evolving landscape, making more informed decisions that align with their overall mission. This approach not only mitigates potential threats but also helps prioritize actions that drive growth and strategic advantage.
For instance, with the fitness app, the founder's background as a fitness influencer offers a built-in audience and industry credibility—advantages that competitors might lack. By using the Advantage Mirror, the team can identify how these strengths can be strategically utilized to drive growth, such as by leveraging the founder’s social media following for marketing or using their industry insights to create targeted content.
Uncovering your unfair advantage helps you build a strategy that is not only differentiated but also resilient. It enables you to play to your strengths, making it easier to overcome obstacles and capitalize on opportunities. This step ensures that your strategy is aligned with what you do best, giving you a powerful starting point for executing and achieving your mission.
The Advantage Mirror and related tools aren’t limited to assessing an individual’s strengths—they can also be used to evaluate the collective strengths of a team. By reflecting on the unique abilities and experiences of each team member, you can uncover the unfair advantage of the group as a whole. For example, a team might have a combination of technical expertise, creative problem-solving, and strong industry connections. Recognizing and strategically leveraging these team-based advantages allows you to build a more dynamic and well-rounded strategy, positioning the entire group for success.
For more, check out the full guide on Unlocking Your Unfair Advantage.
No strategy is static; it needs to evolve based on new insights and changing circumstances. The final stage in The Strategy of Everything is about continuously observing outcomes, gathering feedback, and refining your approach. Tools like Evaluation Cards and the Guide to Revisiting Maps help you assess the effectiveness of your strategy and make necessary adjustments to stay aligned with your mission. This process ensures that strategies don’t become outdated or misaligned as new challenges arise.
For example, if the fitness app’s early user feedback indicates that certain features are under-utilized, this stage allows the team to adapt by either improving those features or reallocating resources to higher-impact areas. Regularly revisiting each map and goal enables the team to proactively respond to changes in the market or internal priorities.
The Evaluate, Adjust, and Adapt stage not only keeps your strategy relevant but also helps build resilience by encouraging continuous learning and iteration. This adaptive approach ensures that your efforts remain focused on the most meaningful actions that drive long-term success.
The Strategy of Everything offers a comprehensive yet flexible approach to strategic planning, enabling you to build, execute, and adapt strategies effectively. Whether you're aligning goals, navigating constraints, assessing risks, uncovering your unique strengths, or continuously refining your approach, this framework provides the tools to simplify strategy and keep your mission on track. By following the step-by-step process or using the tools independently, you can address any challenge with clarity and confidence.
If you’d like help implementing any or all of these stages, feel free to reach out—we’re here to support your strategic journey.