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Uplevel Your Strategic Thinking

Master the 4 skills that help entrepreneurs, marketers and teams simplify strategy, making them easier to create communicate and execute.

Start with the Free Strategy Toolkit
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The Strongest Strategic Thinkers and teams....

Don't waste time and money on distractions

Winning teams know that their day-to-day work is aligned with their goals and can stay focused.

Capitalize on opportunities and minimize risks

Success comes when you can see the risks ahead of time and are prepared to act when game-changing opportunities arise.

Know where they have the advantage

They make their own advantages explicit so they can apply their efforts in the spots where they can win.

The Strategy of Everything Methodology

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Master the 4 Essential Strategic Skills

Strategy fails when it’s vague, misaligned, or too complex to act on. The Strategy of Everything fixes that—by teaching four essential skills that make strategic thinking clearer, faster, and easier to execute.


Whether you're a founder, marketer, or team leader, this system helps you move from fuzzy plans to focused action.

Explore the 4 Skills That Make Strategy Simple

The 4 Essential Strategic Skills

1

Goal Setting & Task Alignment

Help your team stay focused and accountable. Use the Hierarchy of Goals to break big ambitions into clear daily actions.

Explore the Hierarchy of Goals
2

Identifying Risks & Opportunities

Uncover what might go wrong and what could go brilliantly right. Map risks and upside so you can move with confidence.

Explore the Risk & Opportunity Map
4

Leveraging Unfair Advantages

Double down on what makes you (or your team) uniquely powerful. Use your edge to win where others can't.

Reflect with the Advantage Mirror

Uplevel Your Personal Skills

Become a Sharper Strategist (For Individuals)

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TSOE digital Bootcamp

Master all 4 strategy skills in this 6-week program. Build confidence, clarity, and a strategy you can actually use.

Join the Next Bootcamp

Train Your Team

Get Your Whole Team Thinking Strategically (For Teams)

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Team Training Workshop

Train your whole team. Learn the Strategy of Everything methodology and tools.

Train Your Team
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Project Workshops

Need help cracking a launch, campaign, or plan? Bring your project, we’ll bring the tools and facilitation to get you unstuck.

Run a Workshop

Oh hi,

I'm Dave

I’m a strategist and innovator passionate about helping businesses and individuals succeed. As the creator of The Strategy of Everything, I specialize in simplifying complex challenges into clear strategies that drive growth and long-term impact.

With expertise in business strategy, marketing, and leadership, I’m committed to helping entrepreneurs, innovators and change makers uplevel their strategic thinking skills so they can navigate their unique paths with confidence and purpose.

I’d love to hear about your business or project.

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Let’s Talk Strategy

Download the Tools That Make Strategy Simpler

Each one is built to help you clarify goals, reduce risk, and play to your advantage, without the jargon.

Your Advantage Statement

The Hierarchy of Goals

Break big goals into clear actions. Use this tool to align daily tasks with your ultimate objective so you (and your team) stay focused and on track.

Download the Goal Tool
Constraints & Characters Map

The Constraints & Characters Map

Uncover what’s blocking you and who can help. Map the written rules, hidden forces, and people who influence your success.

Map Your Constraints
Risk and Opportunities Map

The Risks & Opportunity Map

Get ahead of risk. Spot the dangers and opportunities in your plan before they surprise you and act with confidence.

Explore the Risk Map
The Advantage Mirror

The Advantage Mirror

Reflect on your unique edge. This tool helps you define what sets you apart so you can build strategies that play to your strengths.

Uncover Your Advantage

READY TO PUT STRATEGY TO WORK FOR YOUR BUSINESS?

Let’s talk about how we can help you apply the tools, train your team, or shape a strategy built for your next big move. Whether you're looking to improve team alignment, de-risk a launch, or just need a sounding board, you’re in the right place.